Top Gear Trio Not Worth The Money, Says Netflix Exec
Amazon may be parading around their ‘massive’ win regarding their secure of Top Gear Trio, Jeremy Clarkson, Richard Hammond and James May, but according to Netflix executive Neil Hunt, the deal “wasn’t worth the money.”
Jeremy Clarkson and co were snapped up a few weeks ago by Amazon following Clarkson’s shock departure from the popular BBC motor show Top Gear back in March 2015. The deal, which caused mixed feelings amongst fans, is said to be one of the most expensive in the industry at a worth of $250 million, which even Amazon CEO Jeff Bezos admitted was “very, very, very expensive.”
And now, the deal is set to be snubbed even further, now that the platform’s biggest rivals have spoken out about the deal.
In an interview with Digital Spy, chief product officer Hunt said: “We have past episodes of Top Gear, so we have a pretty good gauge of what audiences like.
“Our buying decisions tend to be somewhat data-driven. We have a lot of data to get the deals we want. Clearly [Top Gear] wasn’t worth the money to make the deal.”
However, in a later clarification to his comments, Hunt added: “There is an audience for everything and it is not up to us to judge if Amazon has paid too much or not” – despite the fact that is pretty much what he said previously.
The Top Gear trio’s as-yet-unnnamed motoring show on Amazon Prime is due for release in fall 2016.