Netflix Confirms It Won’t Insert Ads In Future
Netflix has swiftly denied reports that it is toying with the idea of inserting pre-roll and post-roll ads in its original programming.
It was claimed by Vice yesterday that the on-demand platform was experimenting with advertisements that play before and after users watch a video. According to Vice, these will initially only be in-house ads promoting Netflix content.
However, a Netflix spokesperson has been quick to rubbish the claims, telling New York Times reporter Emily Steel that they had “zero intention” of adding advertisements to videos.
Netflix spokesman: We have zero intention of putting ads on our platform; no change at all in policy.
— Emily Steel (@emilysteel) June 1, 2015
The news will surely come as a relief to more than 30 million Netflix users.