Amazon To Drop Reality Shows as “Reality Fatigue” Hits Viewers
Amazon.com will drop several Viacom reality shows, including Teen Mom and Mob Wives, after evidence suggests that viewers are suffering a “fatigue” from reality shows, Bloomberg reports.
Amazon also did not renew a deal with A+E Networks earlier this year. A+E supplied Pawn Stars and Storage Wars.
Speaking to Bloomberg, analyst David Bank said, “Unscripted docudrama is becoming increasingly marginalized. The demand for programming from companies such as A+E and Scripps Networks Interactive Inc. has diminished and “monetization” is getting tougher.”
Instead, Amazon will focus more on original programming and buying shows from other providers.
Amazon has fared well with its original programming, with last year’s Transparent winning two Golden Globes for Best Television Series (Musical or Comedy) and Best Actor in a Television Series (Musical or Comedy). The comedy-drama starred Jeffrey Tambor as a transgender woman who comes out to her dysfunctional family late in life. The series has been renewed for a second season.
This comes after a resurgence of scripted television following the success of shows such as Breaking Bad, Game of Thrones, House of Cards and Mad Men.